What are OTAs? What is an OTA? In the tourism environment, OTAS are Online Travel Agencies. These acronyms, if we translate them from English, identify Online Travel Agencies. Now we know what OTAs are.
We must be careful when interpreting what we are talking about when we refer to these online travel agencies. When we talk about OTAs, they are not necessarily travel agencies that sell a vacation package to Cancun.
An OTA can also be a website for booking a hotel room, such as Booking, for example. For this reason, OTAs and PMSs, which are used for hotel management, must be related.
What OTAs are on the market
There are countless OTAs or online travel agencies and we could make a very long list, but here are a few that surely sound familiar to you:
- Booking.com
- Airbnb
- Expedia.
- TripAdvisor
- Hostelworld
- Hotelbeds
In other words,if you sell your hotel rooms with Booking, you are using the services of an OTA, even if you didn't call it that until now.
How to connect my hotel with several OTAs
To connect your hotel with an OTA or, to simplify, to connect your hotel with Booking, you need a channel manager. If you don't know what a channel manager is, you can read a more detailed explanation here.
But I'm already connected with Booking and I don't know anything about Channel Managers?
Are you sure? It's one thing to sell rooms on Booking and another to be connected to Booking. We explain the difference:
How to sell my hotel rooms on Booking
Once registered in Booking, you can configure the rooms you offer in your hotel and sell them according to availability.
If every time you are booked by phone or through the hotel website you have to update the availability in Booking manually then you are NOT connected to Booking, you are simply using it to sell rooms.
How to sell rooms in my hotel by connecting to Booking
If you want your room availability to be synchronized, you need to connect your hotel with Booking (or connect your hotel with the OTA you use). This is done with a tool called channel manager that connects your PMS with the corresponding OTA(s).
This way, when someone books a room through your website or by phone, the moment the hotel management calendar is updated, the channel manager will notify the OTAs that the room is no longer available. Wonderful, isn't it?